From transforming a living room into an ancient Pompeii scene to switching music via opera singers at the pool, the campaign celebrated Alexa’s versatility and creativity. My role involved producing a series of integrated video and social assets, shaping the local market strategy, managing campaign roll-out across owned and earned channels, and driving engagement through PR, influencer partnerships, and media amplification. The campaign helped position Alexa as more than just a utility: showing that with Alexa, a voice really is all you need.