What if you could avoid Christmas arguments—before they even start?

That was the thinking behind Pre-Sup, a playful PR campaign we launched at heycar to tackle one of the most relatable festive tensions: who gets to drink, and who has to drive.

Our research revealed that Brits are more likely to argue about who should be the designated driver at Christmas than at any other time of year.

Enter the Pre-Sup: a tongue-in-cheek twist on the traditional prenup, designed to help friends and families agree upfront on designated drivers (and designated drinkers), long before the first glass is poured. To bring the idea to life, we leaned into the legal parody, right down to borrowing my mum’s actual judge’s wig for the campaign shoot and borrowing a friendly dealer’s West London location, all in costing just £1000 for photography.

Pre-Sup landed national press, sparked conversations across social, and was shortlisted for Best PR Campaign by PR Week. A witty extension of our Feel Good Your Way platform, it turned a festive friction point into a brand-building moment of joy and humour.